Creating content is easy. Creating content that speaks directly to your ideal client? Not so much. If you’re like most entrepreneurs, you’ve probably found yourself posting content that just doesn’t land. It doesn’t get the engagement you want, and worst of all, it doesn’t attract the right people—the ones who are ready to invest in your services or products.
Here’s the good news: You can create content that resonates deeply with your ideal clients and drives real results. But the key is knowing exactly who you’re speaking to and crafting your message around their pain points, desires, and needs. If you’re ready to stop creating content that falls flat and start making an impact, keep reading.
Get Crystal Clear on Who Your Ideal Client Is
Before you can create content that truly speaks to your audience, you need to get crystal clear on who your ideal client is. And I mean really clear.
Take a moment to think about who you want to serve. Ask yourself:
- What are their biggest struggles?
- What dreams and desires do they have?
- What’s keeping them up at night?
- What is their preferred way of consuming content?
The more specific you get about your ideal client, the easier it will be to create content that resonates. Don’t make the mistake of trying to create content for “everyone.” Narrow down your target audience, because the more focused you are, the more your content will speak directly to the people you want to attract.
If you don’t know exactly who your ideal client is, start by talking to the people who are already following you. Ask them questions, conduct surveys, and pay attention to their feedback. This will give you insight into their pain points and help you create content that speaks directly to their needs.
Use Their Language, Not Yours
One of the quickest ways to lose your audience is by using industry jargon or language that’s too complicated. Remember, it’s not about sounding “smart” or “professional.” It’s about making a real connection.
When you’re creating content, think about how your ideal client talks about their problems and desires. Use their language, not yours. If you’re in a highly specialized field, it’s easy to get caught up in your own terminology, but if you want to connect with your audience, you’ve got to speak in terms they understand.
For example, if you’re a life coach targeting busy moms, avoid talking about “limiting beliefs” or “personal growth strategies.” Instead, talk about finding time for self-care or balancing work and family. When you speak to their world and their struggles, you’ll find that your content feels much more personal and relevant to them.
Address Their Pain Points
If you want your content to speak directly to your ideal client, you need to focus on what keeps them up at night. Address their pain points head-on.
Think about the challenges your ideal client faces and how your product or service can solve those problems. This doesn’t mean you should always be talking about their struggles, but you should show that you understand where they’re coming from and offer solutions.
Let’s say you sell a productivity tool. Instead of just talking about the features, create content that addresses your client’s pain points:
- Struggling with procrastination?
- Feeling overwhelmed by endless to-do lists?
- Want to improve focus and stop wasting time?
This approach makes your content feel relevant, because it directly speaks to the challenges your ideal client is facing. You’re not just throwing out generic content; you’re providing solutions to problems they’re actively trying to solve.
Share Stories That Build Connection
People connect with stories, not just facts. When you create content, make sure to weave in personal stories or stories of clients who’ve experienced success using your product or service.
Stories help humanize your brand and create an emotional connection with your audience. Share moments of struggle and triumph, and show how your product or service played a role in the transformation. This isn’t about boasting—it’s about showing the real results your ideal clients can expect when they engage with your brand.
I personally love sharing stories about my entrepreneurial journey, the mistakes I’ve made, and the lessons I’ve learned. This helps my audience feel like they’re walking alongside me in the process. Stories create trust and make your content feel more relatable.
Offer Solutions, Not Just Information
You know that feeling when you read a blog post or watch a video, and you’re left with a ton of useful information—but no clear direction on what to do with it? I’ve been there.
To avoid this, make sure your content is not just educational but also actionable. Don’t just give advice—give steps your audience can follow to solve their problems. Offer solutions. Whether it’s a free download, a detailed tutorial, or a simple action step at the end of your post, always ensure your content helps your audience take the next step toward their goals.
For example, if you’re teaching a new Instagram strategy, don’t just explain how Instagram’s algorithm works—show them exactly how they can optimize their posts to get more engagement. Make your content actionable and solution-oriented, and your audience will appreciate the value you bring.
Speak to Your Ideal Client with Intent
If you’re ready to create content that truly speaks to your ideal client, it all starts with understanding who they are, what they need, and how you can help them. Get clear on your ideal client, use their language, address their pain points, and share relatable stories. When you make your content about them—and not about you—your audience will listen, engage, and trust you more.
Creating content that connects isn’t about magic formulas or fancy tactics. It’s about being intentional, genuine, and consistent in speaking directly to your audience’s needs. When you do this, your ideal clients will not only find you—they’ll want to stick around.
Ready to create content that truly speaks to your ideal client? Let me know in the comments what your audience’s biggest pain points are! And if you need help creating content that attracts your ideal clients, grab my Reel Formula Guide and start crafting content that converts.
Ready to turn what you know into income?
Here’s where to start:
✨ First, build a business that works for your life. show up smarter.
Inside [Digital Wealth Academy], you’ll learn how to use digital marketing to sell digital products and make real income—without the overwhelm.
✨ Next, show up smarter.
Grab the [Reel Formula Guide] to batch content, create reels with confidence, and finally feel clear on what to post.
✨ Then, sell with soul.
[Stress Free Sales] gives you the step-by-step system to scale without cold DMs, burnout, or burnout-y sales scripts. Just trust, connection, and conversions on repeat.
Comments +