Let’s talk about creating a digital product that sells—yes, even if you don’t have a massive following or a huge email list. The truth is, you don’t need thousands of followers to make money from a digital product. You don’t even need hundreds. What you need is a solid, strategic approach that speaks directly to the people who will benefit most from your product.
If you’re in the early stages of your business or have a smaller audience than you’d like, it can feel like launching a digital product is a pipe dream. But I’m here to tell you that it’s possible. In fact, it’s not just possible—it’s necessary.
Whether you’re creating an eBook, course, template, or anything in between, this post will guide you through how to create a digital product that will actually sell, no matter how small your audience might be. Let’s dive in.
Start with Solving a Problem, Not Just Offering a Product
The most important step in creating a digital product that sells is to start by solving a problem. Trust me—no one cares about your product unless it fixes something they’re struggling with. So, before you even think about design or pricing, get clear on what problem your digital product will solve for your audience.
If you’re just starting out, talk to your audience. Ask them questions. You might be surprised at how many people will answer you when you’re genuinely seeking to help. Ask them about their pain points. What are they struggling with in your niche? What would make their lives easier? Once you understand these pain points, you can create a product that directly addresses them.
When your product is seen as a solution to a real problem, people will want it—and they’ll be more likely to buy, even if they don’t know you yet.
Focus on Quality Over Quantity
You don’t need to create a massive digital product in order for it to sell well. Sometimes less is more. When it comes to creating a digital product that sells, it’s crucial that you focus on delivering high-quality content and real value—not on making the product overly complicated or stuffed with unnecessary information.
People are busy. If they buy your product, they want to be able to use it immediately and see results. Break your product down into bite-sized, digestible chunks that get straight to the point. Whether it’s a 20-page guide or a mini-course, make sure it’s easy to consume and implement.
Your audience will appreciate a well-designed, high-value product that helps them solve a problem quickly, rather than a product that’s bloated with unnecessary fluff.
Leverage What You Have (Even If It’s Just a Small Audience)
Here’s the beauty of selling a digital product that sells—you don’t need a huge following to make it work. What you need is to leverage what you have.
If you’ve got 50 followers on Instagram or a small email list, you have a community—and that community is key. Start by nurturing your existing followers and building a relationship with them. Provide value, engage with them regularly, and show up authentically.
Once you’ve established that trust, you can start talking about your digital product. Here’s the kicker: You don’t need to wait until your audience is huge to sell. You just need to make sure your audience is aligned with your product. Ask yourself: are these people who will benefit from my product? If yes, then start promoting it to them!
Remember: a smaller, engaged audience is often much more valuable than a large, disengaged one.
Use Simple, Effective Marketing to Boost Sales
Now that you have a digital product and an engaged audience, it’s time to market it. But here’s the thing: you don’t need a complex marketing strategy to sell your product—you just need to keep it simple and focused.
Use the platforms you already have access to, whether that’s Instagram, your blog, or your email list. Create clear, consistent messaging that communicates the value of your product. And remember, you don’t have to be salesy. Instead, focus on how your product will help your audience.
For example, share snippets of the product, testimonials from early users, or behind-the-scenes looks at how it was created. Let your audience see the benefits without being overly promotional.
A simple launch plan with a few well-timed social posts and emails can work wonders—even if your audience isn’t massive.
Offer a Limited-Time Discount or Bonus to Encourage Action
One of the best ways to drive urgency and sales for your digital product—especially when your audience is small—is to offer a limited-time discount or bonus. People love the idea of getting a deal, and the fear of missing out (FOMO) can be a powerful motivator.
You can offer a discount for early buyers, a bonus (like an extra resource or guide) for the first 10 people, or a special price for your email list subscribers. This creates urgency and gives your audience a reason to act now, rather than putting it off.
Don’t overdo it with discounts, but strategically offering a deal can push your audience to make that purchase decision sooner rather than later.
Start Small, But Think Big
Creating a digital product that sells doesn’t have to be a big, complicated process. Start by identifying a clear problem your audience faces, create a simple yet valuable solution, and market it to the people who need it.
Even with a small audience, you can build a profitable digital product business by focusing on value, simplicity, and effective marketing. Once you nail your first product, it becomes easier to scale and create even more products that continue to serve your audience.
So, don’t wait for the “perfect moment” or a bigger audience—start today, and watch how small, consistent actions lead to big results.
Ready to create a digital product that actually sells? Grab Digital Wealth Academy and learn how to streamline the process, create something your audience actually wants, and get it out there. Let’s get your first product off the ground today!
Ready to turn what you know into income?
Here’s where to start:
✨ First, build a business that works for your life. show up smarter.
Inside [Digital Wealth Academy], you’ll learn how to use digital marketing to sell digital products and make real income—without the overwhelm.
✨ Next, show up smarter.
Grab the [Reel Formula Guide] to batch content, create reels with confidence, and finally feel clear on what to post.
✨ Then, sell with soul.
[Stress Free Sales] gives you the step-by-step system to scale without cold DMs, burnout, or burnout-y sales scripts. Just trust, connection, and conversions on repeat.
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