You know how it goes: you sit down to write your newsletter, and suddenly the blank screen mocks you. You want to keep your audience engaged, but nothing seems to click. If you’re stuck in a content rut, don’t worry—you’re not alone.
The key to keeping your readers coming back for more isn’t some secret formula or flashy gimmick. It’s about connecting with them in a way that feels personal, valuable, and relevant. And the easiest way to do that? Newsletter prompts.
Not only do prompts spark inspiration, but they also give your audience something to look forward to. So, if you’re ready to stop stressing over what to write and start sending newsletters your readers actually want to open, keep reading. I’ve got five prompts that will light a fire under your creativity and keep your inbox buzzing.
1. Share a Personal Story with a Lesson
Here’s the deal: People love to connect with you—not just your business. A personal story, whether it’s about a challenge you overcame, a lesson you learned, or a fun experience, can do wonders for building that trust and relatability with your audience.
It’s not about airing all your dirty laundry, but about giving them a glimpse of your journey and sharing the insights you’ve gained along the way. Maybe it’s a business failure that taught you something valuable or a little success that made all the hard work worth it. These stories aren’t just relatable—they humanize your brand and make you seem more approachable. When your readers see that you’re a real person (with real struggles and wins), they’ll feel more connected to you.
Example Prompt:
“Last week, I had a breakthrough in my business when I finally realized that [lesson]. Here’s what happened, and how it can help you [achieve a similar result].”
2. Answer a Common Reader Question
This is a game-changer. Every day, you’re likely getting questions from clients, followers, or even your own audience about things that matter to them. Whether it’s about your industry, your process, or how to overcome a particular challenge, those questions are gold.
Take the time to answer one (or a few) in your newsletter. It’s a perfect way to provide immediate value and show that you’re listening to their needs. Plus, answering their questions helps you position yourself as an expert they can trust.
Example Prompt:
“I’ve been getting a lot of questions lately about [topic]. Here’s my take on it, and how you can apply this to your own [business, project, life].”
3. Offer a Sneak Peek or Behind-the-Scenes Look
Everyone loves a little VIP access, right? People want to see what’s going on behind the curtain—whether it’s the process behind your product launch, how you organize your day, or the creative process you go through to deliver a service. Offering a peek into your world makes them feel like they’re part of your journey.
Not only does this build curiosity, but it also fosters a sense of exclusivity. It’s an invitation for your readers to connect with the “real” you, making them feel more invested in your success.
Example Prompt:
“Here’s a sneak peek at what I’ve been working on behind the scenes… [share something personal or process-based]. I’m so excited for you to see it when it’s finished!”
4. Provide Actionable Tips or How-To’s
Your readers are busy people—they want content that’s actually useful to them. This is where you can shine by offering them practical advice they can implement right away. Whether it’s tips to streamline their workflow, steps to grow their social media, or a quick “how-to” on something related to your industry, actionable tips make for excellent newsletter content.
This doesn’t have to be some long-winded tutorial either. A simple tip or hack that helps your audience save time, avoid mistakes, or level up their business can be just as powerful.
Example Prompt:
“Here’s one thing I’ve been doing lately that’s completely changed the way I [solve a problem]. It’s super simple but makes a huge difference. Let me walk you through it.”
5. Curate Resources, Tools, or Books You Love
Everyone’s always on the lookout for tools, books, or resources that can help them grow in some way. So why not share what’s been working for you? Curating a list of resources—whether it’s a book you’re reading, a podcast you’re loving, or a tool that’s made your life easier—gives your audience valuable recommendations they can put to use immediately.
This kind of content not only helps your readers but also positions you as someone who’s always on the lookout for ways to help them improve. Plus, it gives them a reason to open your email—they know there’s something good inside.
Example Prompt:
“I’ve been obsessed with [resource] lately, and I had to share it with you. Here’s why I love it and how you can use it to [achieve a goal].”
Wrap-Up: Keep It Real, Keep It Valuable
If you’re struggling with what to blog about or what to include in your newsletter, just remember: your audience is looking for connection, value, and real talk. Use these newsletter prompts to get the creativity flowing, spark engagement, and strengthen your relationship with your readers.
When you give your audience what they want—whether it’s stories, advice, or exclusive access—they’ll keep coming back for more. So stop overthinking it, and start writing. Your readers are waiting.
Ready to take your newsletter to the next level? Use one of these prompts in your next email and let me know how it goes!
Drop a comment below or hit reply—I’d love to hear your results and how you’re engaging with your audience.
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